Marketing Executive

April 11, 2016 - 4 minutes read

About the Job
We are seeking a highly motivated Product Marketing Executive to execute the product marketing strategy for inmobly’s Mobile Technology products. This person will be inmobly’s voice for our product portfolio to external audiences including customers, sales, industry and financial analysts and media. The Product Marketing Executive will work closely with management in the identification and execution of key product marketing initiatives. This person will utilize market data, industry trends, and customer feedback to drive decisions on relevant product marketing initiatives both in the US and globally. Candidates are expected to possess a unique blend of business and technical savviness and the drive to make this happen.


  • Execute go-to-market product marketing activities in line with the product business plan.
  • Strategic and operative management of worldwide mobile performance marketing campaigns with the aim of acquiring new customers
  • Carry out continuous optimization and success monitoring for performance marketing campaigns based on specific KPIs
  • Develop relevant product collateral such as product data sheets, presentations, sales tools and technical white papers tailored for the local market.
  • Manage and deliver launch communications, including field training, productivity materials, internal systems and external messaging support.
  • Drive, manage and track sales productivity initiatives and campaigns.
  • Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends, and analyze the market and monitor competitors
  • Administer, optimize and develop the tracking technologies used to assess performance marketing campaigns
  • Work closely with Sales to understand the needs of the marketplace; help to formulate future Product Marketing strategies and tactics.
  • Engage the relevant Media as inmobly’s spokesperson.
  • Budget allocation and responsibility
  • 25 – 30{cda7c0b5c78d0b4452a4f071d40e9dc1ee9d23b77eff16260b10eabd61bf135f} travel is required.


  • Education: Bachelor’s Degree in a technical discipline, MBA preferred
  • Several years’ professional experience in (mobile) performance marketing preferably with iOS and Android as a focus area
  • Demonstrable experience in mobile advertising and in using specific technologies
  • Must be highly self-motivated, proactive and self-sufficient
  • Understanding of Internet related technologies and very fluent in technology.
  • Flexibility to work in a fast-paced environment while managing many projects
  • High degree of marketing expertise and business acumen.
  • Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences
  • Situational fluency, ability to influence and motivate others, and perseverance in handling challenging business situations.
  • Ability to gather data from the market and customers, and analytically determine business priorities.
  • Experience with Enterprise / B2B products and the market preferred
  • A proven history of growing revenue through Product Marketing initiatives for both new and mature product lines is preferred.

We offer:

  • An exciting job where you can assume responsibility and develop professionally
  • A dynamic team with friendly, highly-qualified colleagues from all over the world
  • Strong, sustainable growth and fresh challenges every day
  • Flat hierarchies and short decision paths
  • A culture of mutual respect and an outstanding working environment.

Contact Information: Please send resume to